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Here's my 2 pennies on flash....

There's basically 2 types of flash...

Type 1 is flash that sells to the average customer...
these are standard design sheets with perhaps a few more notable or interesting pieces thrown in for good measure. These are the salable items. People that will generally buy flash will buy this type, because it makes them money.

Type 2 is flash that sells to other artists...
these are made of larger more unique designs and subject matter. This is a much harder set of flash to market and complete. While type 2 flash can be a boon to more select customers it generally does not sell well either to clients or other artists. It does however make "flipping" or trading for other flash a much more reasonable and lucrative possibility.

Only 2 things will sell your flash, market or name. If your flash is perfectly appropriate to the current trend in tattooing your flash will sell. If it isn't then you may have to rely on your name. If your name is not necesarrily well known you'll have to settle for trading, which in itself can net you and the trader eqully agreeable copies.

Presentation is forethought. Have that shit sorted filed and ready to roll. Nothing looks more unprofessional than standing around sorting thru pages looking for sheet 5. If having your flash printed, backed and packed is out of your cash range, buy some clasp envelopes and throw a sticker on em.

Oh yeah, and never walk around a convention floor or into a shop with 35 bundles of flash and a self defeating attitude. Lots of folks will trade just for something new to look at or to get a copy of your first sets (That way they can pick on you about them if you're still around 10 years from now)